Felicia flaherty
social media manager | content creator | influencer outreach | events | outdoor adventure group leader | creative director and production assistant
Felicia Flaherty is a dynamic Social Media Specialist, Content Creator, and professional mermaid with a passion for storytelling, digital engagement, and underwater artistry. As the Social Media Manager for Maju Superfoods, she crafts compelling content and drives brand growth across multiple platforms. With experience in talent coordination, creator outreach, and event management, Felicia blends creativity with strategy to build thriving online communities. Whether managing viral campaigns or making waves as ‘Felicia With Fins’ (1.7M+ TikTok), she brings a unique and impactful voice to every project.
what ya wanna
know?
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Just outside Tampa, Florida! Born and raised in Maryland, I made the move to Florida in early 2023 after falling in love with the natural springs and other Florida wildlife opportunities. I love to travel and do not mind being sent on away projects or driving a bit for experiences.
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Currently, I work as the social media manager for Maju Superfoods. I also am an influencer myself under the handle @feliciawithfins across all social media platforms. I create aquatic adventure content centered around the performance aspect of my career, appearing as a real-life mermaid! Unfortunately I cannot survive off sand dollars here on land, and I am seeking more steady additional income creating for a company I share core values with!
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I graduated from Our Lady of Good Counsel High School in 2013 and immediately started working full time as a commercial and fashion model. I traveled and appeared in print ads, runway shows, television commercials, and on billboards.
During that time I needed to ground myself in the outdoors - something very important to me. I lead groups of adults on fun weekend day trips either river floating and brewery tours or ski trips. I work very well under pressure and chaos, for example herding drunk adults from a river into a bus. I also was promoted from rescue and safety monitor to social media coordinator and events assistant at the Adventure Park, a high ropes and zip-line park.
In 2018 I appeared in a television commercial for Mattress Warehouse that was filmed underwater. That experience was incredible challenging but incredibly rewarding. This awoken something within me that lead me to pursue a career underwater. I became scuba-certified, free-dive certified, and invested in mermaid costuming. I shared my journey and performances online, people really seemed to like it and i grew 1 million followers in less than a year. The brand Felicia with Fins was born, and I have continued to post my aquatic lifestyle online to an engaged audience who share my passions. As Felicia with Fins I have performed in a Canadian Aquarium in 55 degree water, posed for underwater photoshoots 90ft below dressed as a pirate on a real shipwreck, and boosted attendance of renaissance faires and festivals. I have worked with brands like Sony Pictures Entertainment, Monster Energy, and more.
My extensive experience in influencer partnerships, production assistant, events, content creation, and connecting people has me currently working in and seeking more social media management , communication, and creative production opportunities.
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Email is best!
feliciawithfins@gmail.comI also respond to Direct Messages
@feliciawithfins on Instagram
Manage & Maintain
Below are two examples of content I have created for my current position at Maju Superfoods. Their brand identity is playful yet grounded in health and wellness. The colors are black and gold so I make conscious choices to plan my attire and sets to that color scheme. I create several original pieces of photo and video content a week. Often scripting, shooting, editing and posting within the same day. In addition to managing incoming creator and user generated content, utilizing brand high quality and cgi generated images, and writing copy for all captions and stories.
A look a the instagram feed can be found below, or @majusuperfoods




